Our Vision

Most of our fabrics are born from nature, crafted with conscience, and designed to flow with you At Novu Naari, we envision a world where style and sustainability walk hand in hand. We create clothing that not only empowers women - but also honours the planet with every thread, making fashion more responsible. Each piece blends thoughtful comfort, timeless style, and conscious craftsmanship—so you feel good in what you wear and about what you wear. From sourcing to manufacturing, every step is designed to lower environmental impact—because fashion shouldn’t cost the planet.

Our Sustainability Promise

Our commitment to the environment and to our customers has always been a priority. Today, the alignment of values between them is what drives us to bring new and better products to our industry. With our global presence throughout the entire value chain- from plantation to pulp, to fiber and to fashion - we, through our business development platforms, facilitate our value chain partners (spinners, weavers, processors and garmentors) to build business bridges across geographies

Credentials & Certifications

  • FSC® Certification
  • EU BAT Compliance
  • Closed-loop processes (found indirectly in how fibres are manufactured)

MEET OUR FABRICS

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Our cotton we source has Regenerative organic certification. It's a holistic agriculture certification encompassing pasture-based animal welfare, fairness for farmers and workers, and robust requirements for soil health and land management making cotton cultivation a kinder process for everyone involved.

Birla Fabrics
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Birla Modal represents the second generation of regenerated cellulosic fibres offering significantly higher performance & benefits. Birla Modal fibres are 100% plant based, made from wood pulp, sourced from sustainable managed forests and manufactured in plants that adhere to highest global norms on environmental responsibility.

Fabrics made with Birla Modal are characterized by flawless drapes, impeccable fit, luxurious softness while being high on resilience & strength.

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Birla Viscose is a nature based fibre that embodies the essence of sustainability. This fibre is 100% plant based, made from wood pulp, sourced from sustainably managed forests and manufactured in plants that adhere to highest global norms on environmental responsibility.

This implies that wood is sourced from the forests following the principles of Sustainable Forestry Management, with Unique molecular tracer inside the fibre for source verification at all stages.

OUR BENEFITS
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From sourcing to manufacturing, every step is designed to lower environmental impact—because fashion shouldn’t cost the planet.

Experience unmatched softness that hugs your skin gently—like wearing comfort in its purest form.

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Less ironing, more living—our fabric naturally resists wrinkles so you can stay polished without the fuss.

Built to endure, our fibres stay strong even when wet—retaining shape, structure, and smoothness with every wear and wash.

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Made with your skin in mind—hypoallergenic, breathable, and free from harsh chemicals that cause irritation.

Naturally breathable and moisture-wicking, our fabric keeps you cool, dry, and comfortable—even on your busiest days.

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OUR BENEFITS
  • Superior Performance:

    High tenacity, wet modulus and elongation, makes fabric last longer with a luxurious look and feel.

  • Brilliant Colors and Unmatched Luster:

    Perfectly even & deep color deposition, thereby bringing out the natural brilliance.

  • Resilient Colours with Repeated Wear:

    Birla Modal fabrics look new longer than other fabrics. Fabrics are highly resilient to sun bleaching, color bleeding and staining even after repeated washes.

Global Recognition

GLOBAL RECOGNITION

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MAKE CONSCIOUS CLOTHING YOUR DAILY STYLE